Can companies give gifts to customers?

Most larger companies have established clear and specific gift policies as part of their codes of conduct. Of course, this only applies if it's a gift for the whole office, such as a stylish coffee machine that everyone can share. The IRS defines them as a gift where “whose value is so small in relation to the frequency with which it is provided, that its accounting is unreasonable or administratively impracticable. Of course, if you buy gifts on behalf of your company, you should know if they qualify as tax-deductible expenses.

Many small business owners like to show appreciation to their customers, customers, and team with thoughtful gifts. As with most tax deductions, keeping a record of what you purchased, how much you paid, and the business purpose of the gift is key to ensuring you receive your deduction. If you're giving a gift to a nonprofit organization (see below for charities), your sponsorship or contribution should ideally be mentioned. Keep in mind that cash and gift cards are generally taxable, so stay away from them if you want to keep your payroll simple as an employer.

One of the difficulties the CRA had with this deduction was that the identity of the recipient of the gift was not clear. Before launching her own company, TheOnSwitch in 2003, she worked as a senior executive for major brands, where she often gave (and sometimes, unfortunately, refused) gifts. If an organization makes corporate donations during the course of business, the value of that gift may qualify for a tax deduction. Today, in certain industries, there are strict guidelines that determine who can give gifts, who can accept them, the value of those gifts, and other aspects of the gift.

You are responsible for reviewing the gift laws and policies of your customer or prospect and for complying with compliance requirements when sending them a gift. The agent attaches a note with the gift requesting future business and references, accompanied by three business cards. An interesting (and somewhat humorous) case study can be found in Ngai vs the Queen, in which a taxpayer tried to claim some absurd gifts, such as jewelry, a check, which was clearly marked as a wedding gift, and a Louis Vitton bag where the recipient of the gift was not even clear.